Hosted by Frank Briegmann, President & CEO Universal Music Group for Central Europe – the event produced many special performances and moments.
Opening the event was a Q&A with legendary ABBA co-founder & songwriter Benny Andersson, who has sold in excess of 380+ million albums received two standing ovations from the crowd as he discussed his forthcoming solo album ‘Piano’ with Frank Briegmann. Piano is released on September 29th on historic classical label Deutsche Grammophon.
Acclaimed US actor Bill Murray, performed two tracks with his group the Bill Murray & Jan Vogler String quartet from their forthcoming album, New Worlds including a rousing rendition of George Gershwin’s “It Ain’t Necessarily So” which drew another standing ovation.
Jared Leto, actor and Thirty Seconds to Mars frontman, introduced ‘Walk On Water’, the band’s first new music in over 4 years.
Retuning global superstar Shania Twain attended the event and took part in a Q&A about her return to music after 15 years, her music and overcoming voice problems to tour again.
Chinese classical star and piano icon Lang Lang celebrated his return to Universal Music Group, announcing details of his new album and was presented with a cake to mark his return to the Deutsche Grammophon label.
Two-time Grammy Award winning singer, Gregory Porter performed two versions of ‘Love’ & ‘Nature Boy’ Nat King Cole standards, taken from his forthcoming ‘Nat King Cole & Me’ album, which will be released later this year.
Other performers included French singing sensation Louane, US YouTube sensation Alex Aionno, multi-million selling violinist David Garrett, The Kelly Family, Til and a host of other German talent.
Universal Inside is the annual convention of Germany’s leading music company UNIVERSAL MUSIC where, every year at the beginning of the autumn, distribution, retail and media partners come together to hear about the highlights of the coming season and to see live performances by several national and international stars. For the fourth year in a row, the event took place at Berlin’s Mercedes-Benz Arena – one of the most state-of-the-art multi-purpose arenas in the world.